corporate branding

COLOUR: Alot of Corporate branding design use a wide range of bright colours that stand out and catch the eyes of people that see it. but they only have one main colour for example one tone of green for the whole page. perhaps this is because corporate branding wants to save money and the goal is to just get the message across.

MAIN IMAGE: Most often the main image in Corporate branding is just typography or a photo or simple dawing again to save money and to produce the design as quickly as possible.

SPACE: Corporate branding design verys from having very large epmty spaces on the whole page to having no or very little empty space. however this aswell as the very simple design technique makes its easy to concertrate on the important parts of the page.

 (Wim Crouwel)

LAYOUT: Layouts of course depend on the artist the layout can change from the main image being dominant and placed anywhere on to the page or the can be no main image only typography.                      (josef muller)

COMPOSITION: Majorty of corporate branding is in portrait mode.text and images are placed to the side or in the middle of the page to draw in the viewers eye. 

TEXT/TYPE: Alot of Corporate Branding design has text in it either typography or just simple text to help illustrate a point.

                                               (Otl Aicher)

     (katherine McCoy)                                                              (Swiss Typography)