(Paul Rand)

SPACE: main imagaie most often placed in the centre with plenty of space surrounding which made it easy to concertrate on the main image.
INFLUENCES: most of the early to mid 20th century design was inspired by
Large corprate companys that needed logos.
(Jan Tschichold)

COMPOSITION: The main image is most often placed in the center with
a one colour background surrounding it to make the main image stand out.
(Tom Eckersley)

(A M Cassandre)

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